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SHIRI MAHLER
King David Events
A New Event Strategy for King David Hotels
Professors:
Elad Persov, Hadas Ilani, Michael Sessler
A new and improve strategy aimed to maximize the profits and branding of The King David Hotel.
The new event venture will allow guests to customize their events in the holy city. Once every year we will celebrate this venture with a Purim Gala Parade that will cross the city.
In the story of your life, there are special moments that mark the cornerstones of who you are. These moments should be attended with great care to create beautiful memories that last a lifetime. Whether it’s an intimate affair or a grand gala we will make it the experience you will never forget. Amaze your guests with some of the most breath-taking views and famous monuments the world has to offer.
Carve your life-story in the same stones that were built by our ancestors.
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